The growth of e-commerce has left many suburban shopping centers struggling with large vacant spaces once occupied by big-box retailers. Filling these massive storefronts can be challenging, but an unexpected solution is emerging—pickleball.
One of the fastest-growing sports in the U.S., pickleball is bringing new life to these empty spaces. From Vernon Hills to Batavia, indoor pickleball courts are opening inside former retail stores, drawing foot traffic and revitalizing struggling shopping centers.
Local officials see this trend as a win for economic development. In Mount Prospect, The Picklr replaced a former Fresh Thyme Market, providing an entertainment-driven alternative to traditional retail. Recognizing the shift toward “experiential retail,” municipalities are streamlining approval processes to attract similar tenants.
Pickleball’s appeal lies in its accessibility and social nature. Nearly 20 million Americans played in 2024, a 45.8% jump from the previous year. Industry experts say converting vacant big-box stores into pickleball facilities is a smart move due to their large size, high ceilings, and ample parking.
However, there are concerns. Unlike retail stores, pickleball facilities generate little sales tax revenue unless they also sell equipment or food. Parking availability could also be an issue, as players stay longer than typical shoppers.
Another question is whether pickleball’s popularity will last or if shopping centers will face another wave of vacancies. While some experts worry about overbuilding, most believe the sport’s multi-generational appeal will sustain demand for years.
With retail in decline, community leaders see pickleball as part of a larger shift toward mixed-use spaces. Shopping centers are evolving, and pickleball is helping to redefine how these once-vacant properties serve their communities.
Leave a Reply