Arch Manning, already holding the highest-valued NIL deal in the country, has seen its worth soar even higher.
Texas quarterback Arch Manning, already the highest-valued college athlete with an NIL worth of $6.6 million, has added another major deal to his portfolio: a partnership with Uber and its self-driving counterpart, Waymo. This comes just weeks after Manning signed a blockbuster deal with Red Bull, further solidifying his status as one of the most marketable athletes in college sports.
The announcement was made through a commercial featuring Manning’s father, Cooper Manning, and grandfather, Archie Manning, both of whom have strong football pedigrees. Despite his family’s ties to Ole Miss and Tennessee, Arch has remained committed to Texas, where he has spent his first two seasons as a backup to Quinn Ewers. With Ewers now heading to the NFL Draft, Manning is set to take over as the Longhorns’ starting quarterback.
https://twitter.com/Uber/status/1896929371115708556
During the 2024-25 season, Manning saw increased playing time due to Ewers’ injuries, showcasing his potential with 939 passing yards, nine touchdowns, and four rushing touchdowns. His new partnership with Uber and Waymo, which is launching in Austin, marks a unique collaboration as Manning prepares to lead Texas into the “Manning Era.” The Longhorns will kick off their season against Ohio State on August 30, giving Manning the chance to prove himself on a bigger stage.
Leave a Reply