Football finance expert According to Kieran Maguire, Sunderland AFC may earn up to £200 million for just one year in the promised land if they are promoted to the Premier League.
Despite suffering two straight losses, Sunderland appears to be in a solid position to complete the season in the play-offs, even if Regis Le Bris’ team is outside the running for an automatic promotion slot in the Championship.
The match at Wembley to determine who advances to the Premier League is known as a “multi-million game” for a reason: the winning clubs will receive a huge windfall the following season.
If Sunderland is promoted to the Premier League, their revenue might grow twentyfold.
Despite all three of the Black Cats’ promotion rivals receiving some sort of parachute payout, Sunderland has shown promise by staying in touch with Leeds United, Sheffield United, and Burnley at the top of the Championship.
Since its inception in 2006, parachute payments have been the subject of ongoing debate regarding their viability and equity to the rest of the league; nevertheless, the Premier League has made some attempts to close the disparity.
The Premier League gives solidarity payments to teams that aren’t currently eligible for them; this is seen as restitution for any unfair advantage that recently relegated clubs may have acquired through parachute payments.
Every Championship team gets a portion of the television contracts that are signed to telecast EFL football, which obviously pales in contrast to the money made from Premier League game broadcasts.
“If we look at Sunderland’s broadcast revenue, if we start off there, they’re probably getting around about £8.5million to £9million from the EFL and the solidarity payments from the Premier League,” Maguire spoke to the Sunderland Echo about the Premier League’s expanded revenue streams.
Therefore, I predict that it will likely be between £111 million and £112 million. For the club, that is wonderful news.
Additionally, you have solidarity payments.
In the worst situation, it would likely cost an additional £80 million if Sunderland collapsed.
When considering the initial financial benefit, that amounts to £190 million.
“If Sunderland is now earning £500k, that’s good when we consider the other revenue streams, such as your commercial deal and front-of-shirt deal, which are both in the Championship.
To that and more, you can add a zero. The front of the shirt will likely cost between £7 and £8 million, and match day will be your third source of revenue.
You’ll be able to charge more for games, but I doubt the team will decide to drastically raise admission costs for casual spectators.
However, you might charge higher rates for the commercial and hospitality sectors.
“It’s much easier to sell those tickets if you have clubs like Liverpool, Manchester United, City, Arsenal, and Chelsea coming to town because people want to be able to entertain their guests, and no disrespect, than if Swansea is playing at home on a Tuesday night.”
Investment in the January transfer window is explained by Premier League wealth.
The board of Sunderland will be well aware of the financial impact that a promotion to the Premier League would have on the team.
Enzo Le Fee, a midfielder for AS Roma, was lured to the Championship by the Black Cats, raising eyebrows. Sunderland is paying the Frenchman’s rather high salary while he is on loan at the Stadium of Light.
There is also a clause in the loan agreement that allows it to be made permanent, which might apparently become mandatory if the Black Cats get promoted.
Naturally, the almost limitless wealth that Premier League football offers would make financing that agreement much simpler.
Additionally, Sunderland made Wilson Isidor’s loan deal permanent by paying Zenit St Petersburg an estimated £5 million to retain the talented striker on Tyneside.
If Sunderland wins promotion this season, they will have more freedom with regard to Profit & Sustainability (PSR) margins in the Premier League because they signed Isidor for the 2024–2025 season.
For more:https://sportchannel.co.uk/2025/02/24/a-200-million-cl…e-promotion-race/
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