How Jerry Jones Bought the Dallas Cowboys
Jerry Jones purchased the Dallas Cowboys back in 1989, a very long time ago. Before Jones moved to Dallas, the Cowboys were a well-known team that had won two Super Bowls and had hired several legendary players, including quarterback Roger Staubach and coach Tom Landry. But the squad was in a bit of a downward spiral when Jones bought it. After two consecutive seasons with seven wins apiece, Dallas was coming off a 3-13 campaign. As soon as Jones arrived in town, he made some adjustments and the team was soon headed in the right direction.
All things considered, even if the Cowboys are currently easily ridiculed for their lack of postseason success, Jones has had an extremely successful ownership run. Under his direction, their worth has increased significantly, and they are currently among the most divisive and well-known teams in all of North American sports. As the Cowboys’ owner, Jones has experienced both good and bad times. Let us explore some of the significant events from his time by taking a tour through the history books.
Currently, the franchise has a $9 billion market value. How did we arrive at this location? There are two apparent causes. One is inflation, as practically everything in America has become incredibly expensive over time, including professional sports teams. The second is that the value of professional sports franchises—especially NFL teams—seems to rise and never decrease.
Still, the Cowboys’ ascent in value cannot be entirely attributed to just two players. They are without a doubt the most valuable sports team in the world, and a large portion of their value can be attributed to Jones. Forbes explains how the Cowboys came to be in this position. They assert that the league as a whole, through revenue shared by all teams, provides the lion’s share of the value, accounting for almost 38% of the total. The market and the city where the team plays account for the next largest percentage, which is 22.6%.
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