Delve into the sparkling sartorial archive of the Netflix-famous cheerleading squad
Never one to pass on a sparkling tell-all documentary, Netflix has captivated the interest of its faithful members with a new popular series, America’s Sweethearts.
The seven-part series chronicles the Dallas Cowboys Cheerleaders’ lives from audition to NFL season, lifting the group’s sequined veil and revealing life behind the pom poms.
All eyes were drawn to the cheerleaders’ bedazzled costumes, which have become synonymous with their white cowboy boots, electric blue Western shirts, and matching cream daisy dukes and cropped waistcoats. Nonetheless, the outfits shown through the Netflix lens have gradually evolved throughout the years.
The club, which cheers for the Dallas Cowboys in the NFL, exploded in prominence in 1976, when 75 million people tuned in to see Super Bowl X, catapulting the team into the spotlight.
Naturally, their kitten-like outfits became their primary visual identification.
The group’s costume was built on white go-go boots, low-slung shorts, star-studded accessories, and cropped teal shirts, which were ultimately replaced by less iridescent versions meant for sport.
The Eighties introduced a sportier design to reflect the athleticism of the cheerleaders.
Tightly braided plaits, goofy half-up-half-down styles, and teased, glossy manes boosted the squad’s trademark look, which also included greater color-contrast pom poms and cherry red nail polish.
The 1990s platformed sleek minimalism, however the latter never held a place in the costume department of the Dallas Cowboys Cheerleaders. Outfit elements were swapped up to depict the tongue-in-cheek erotic appeal of Nineties fashion.
Frontal V-shaped cut-outs appeared on the shorts, fringed trimmings evoked a Seventies vibe, and a gymnastics-inspired sleek finish emerged.
This is a watershed moment when Western influences began to permeate the clothing more broadly.
For example, the Sixties-inspired white go-go boots were seamlessly replaced with cowboy shapes, giving respect to the NFL team’s birthplace, Dallas.
With so much glitter, it’s no surprise that the Dallas Cowboys Cheerleaders uniform fit right into the Noughties fashion cycle.
Thick, hip-hugging belts adorned the bright-faced cheerleaders, complete with studs, crystal-trimmed ornaments, and ultra-cropped tops. The Dallas Cowboy Cheerleaders walked, allowing the Gen Z Depop girls to run.
The public’s excitement for the team spurred brand deals. In 2011, Lucchese, a well-known boot label, became the squad’s official outfitters, assisting members in perfecting their high kicks in style.
Today, the squad’s costume is similar to the original, with a few alterations here and there.
Discover the graphic progression of the Dallas Cowboys cheerleaders’ rodeo-inspired attire.
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