Dan Plumley claims that UK Rangers must make it into the Champions League or risk having a £25 million financial deficit in comparison to Celtic.
The Gers faltered at the conclusion of the year and wound up four points behind Celtic in second place. This allowed Celtic to win the league for the eleventh time in twelve years and secure the lone automatic Champions League qualifying slot for the following year.
The financial and broadcast value of that location is estimated to be £68 million, but Plumley, a football finance specialist, estimates that the Ibrox club might lose as much as £25.5 million if they are unable to advance to Europe’s top league.
“Without the Champions League, the difference between Celtic and Rangers is not that great because, for example, their revenue positions tend to track fairly similarly when they play in the same league or not,” he exclusively stated to Ibrox News.
Similar to an on-pitch performance, their revenue position fluctuates greatly, with one leading the other.
In the context of Scottish football, I don’t see a hugely substantial swing in terms of first and second place in terms of money since we already know that revenue creation is pretty much fixed.
The big draw is—and possibly still could be—the Champions League. If Rangers don’t advance, given the new structure and the additional funds available, you’re probably talking about a starting fee of roughly €80 million (£68 million).
In addition, there are bonuses for winning games, additional home matches, and maybe even some money from the value of the TV market pool, which won’t be much for Scotland but is still money.
In light of everything, qualifying for the Champions League would likely cost a minimum of €20 million (£17 million) and a maximum of €25–30 million (£21.2-25.5 million).
It’s that that is going to be the differentiator rather than the domestic situation.”
To close that gap, Rangers need to start winning on the field. In the world of football, money talks, and the wealthiest teams frequently have the most success. Celtic’s long-standing dominance in the domestic league is partly due to this.
Rangers, however, aren’t that far behind off the field, and if they can rapidly turn things around there by winning titles and trophies, then they can do the same off the field.
This transfer window is crucial for the team because, should Philippe Clement get what he wants and begin to emerge victorious in pivotal matches against their fierce opponents, there should be greater success and titles to come.
For the time being, though, he will need to focus entirely on returning to the Champions League proper once the season starts. With the new structure of the league, this might be a very exciting period for the team.
The goal should be clear to all, even though there is still a lot of work to be done. It is comforting to know that the financial aspect of things can be readily resolved with some on-pitch results.
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